From her etsy profile in her own words: Quiltville

My name is Carly, I do business as Quiltville. I live in the Beautiful state of Wisconsin.

MY MISSION STATEMENT:
I will not sell anything I would not be proud to own myself.

I have been sewing since I was a young girl and have always enjoyed Quilting. I designed my first drawstring bag when I was in high School, back in the day of Bell Bottoms and Rock n Roll. With 5 grown children I now work full time from my home sewing, quilting, designing and selling my creations. My creative side never rests; as I am working on one project I am designing the next two.

Most of my Quilts are original designs; however, I also use traditional Quilt patterns. I only use Quilt Shop quality fabrics to ensure a superb product.
I offer a variety of Quilts; Baby quilts in everything from Colorful Brights to Soft Pastels; Lap size, Throws and Wall Quilts from Scrappy patchwork, Modern Retro to Traditional Log Cabins. I also have recently added Twin and Full size Quilts, thanks to my new Pfaff Grand Quilter. I do not have a Quilt Frame yet, so I do not offer Queen and King Quilts.

After numerous requests I have started offering my patterns for sale. I am starting with Quilt patterns and possibly my bag patterns will be available in the future.

Please take a moment to look thru my shop, perhaps you will find a Quiltville Treasure just for you!

Thanks for your Interest.

I still like Bell Bottoms and Rock n Roll!
Carly

She really does some beautiful work! If you are looking for that perfect heirloom baby or wedding gift she is the person to see.
Now go, buy lots of stuff from her so she needs to buy more fabric from me to make more!

First off I picked out a few of my favorites from Lila Tueller’s newest line, Santorini.


(Note that the olive print with the creamy yellow background is backordered)
I lovelovelove these prints! The colors match my kitchen and living room and I’m dying to get my sewing machines out finally to make some pillows out of these.

Next up is the newest from Tula Pink, Hushabye.

(Note there are two other small scale prints available in all the colors, they are listed in my etsy shop.)

This is such a fresh line for babies. My niece is expecting her second baby next spring and I’m excited to make something special for him or her out of fabrics from this line. I just love all the little hidden animals and surprises to be found in the details.

Today was my last official day at the store.

I’m not sad about it surprisingly. I’m ready for the next phase. I learned a lot about running a small business, my limitations, my strengths, and my weaknesses.

I am really going to miss talking with customers and helping to pick out fabric and answering questions. After all these years being home with my kids and dealing with the “Mommy Culture” I forgot that I can really be a people person. I love sharing what I know and what I am good at and meeting new people. I’ve met some really great people over the past year that I wouldn’t have ever had the chance to meet otherwise. People like; Shannon, Emily, Catherine, Dawn, Sofie & Sarah (my young sewing sisters!), Libby (their Mom), Ginny, Jeanie, and many more that my tired mind is blanking on right now.

I also have to give a shout out to my friends that encouraged and supported me from the very beginning; Jodee, Lydia, Jamie, Carla, Carol (all my ol’ Friday knitting buds. I will be back now that my Friday mornings are my own again!) and my online girls who have always had my back no matter what. They tell me that I am an inspiration to them, they have no idea what their belief has given me. No one should ever step off the edge of a cliff like starting their own business without a back up of super-powered friends to offer moral support. If it weren’t for Laney’s suggestion last summer that I start listing some of my fabrics on Etsy, I may have gone bankrupt by now. It was always so great to have our little private virtual world to go vent, cry, share worries, triumphs, ask advice and just be held up when I was too tired to paddle anymore and in fear of drowning, Zen ladies, you are my sisters, friends and my heart. I love you all.

And my family. Before Sarah was even conceived Steve and I decided that I would be an at home Mom. We were fortunate enough that he had an income that not only allowed but also afforded us a very comfortable lifestyle. (Fortunate being relative, he’s worked his ass off for 20 years and we’ve sacrificed a lot of family time and I’ve single parented a lot while he traveled and worked long hours, but I digress.) So for me to not just go back to work but to launch my own business and work it all alone was a HUGE change for all of us. The girls have been real troupers and even though their rooms are still shit-holes of clean & dirty laundry they have rarely complained that I wasn’t home when they got off the bus or any of the other little things that they had to compromise on over the past year. They also did a good job of stepping up and doing more chores around the house and learned to turn to Steve sometimes for help, advice, rides(!), money , and many other parent things that were always my job by default before. Steve has also been great about all of this business stuff. It was always understood that this was my “thing” but he was always there to sound off to and to support me and offer encouragement (and rent money!LOL). It didn’t take long before Saturday mornings meant me taking off to the store and him cleaning the house and starting the weekend’s laundry. I really couldn’t have done it without their support and love.

There are three other people that really helped me out a lot this year in both physical and emotional ways; my parents and my sister, Pam. My parents, Bob and Doris are probably the world’s greatest parents. Okay maybe Ozzie and Sharon Osbourne get that title but they are right up there. Needless to say, they are the best parents I’ve ever had. In 42 years there have been very few time they’ve said I couldn’t do something if I didn’t just give it my best effort. They always gave me the opportunity to do the best I could within our means and left the rest up to me and my abilities. There were many times I doubted I could even compete only to be encouraged and gently pushed only to find an opportunity for growth and more times than not, success. They don’t push, but they are right there to help, encourage, support, love (and build things!) when and if they are asked. My sister Pam is my mentor and sounding board. Over the years I’ve alternately modeled myself after her and/or struggled to find my way in an opposite direction from her. But our orbits inevitably end up circling back in the same direction. Over the last 20 (who am I kidding, 40) years, we’ve commiserated over family, husbands, children, colic!, endometriosis, art, and our businesses. She is the one person that no matter what is going on that I think no one will ever understand or I am too embarrassed to talk to anyone else about, I can always know I am safe with her. She and Brenda are the reasons I tell Sarah and Emma, “Friends will come and go, but sisters are forever.” (Kind of like herpes.)

All in all, as far as mid-life crises go, this one has been a good one. I’m a better person, I know myself better, I have more friends and colleagues, and I’m not completely broke (but I do have a federal bailout level of credit card debt)! I’m getting out while the getting’s good. I’m looking forward to sharing more here on my blog, creating again, having “down time”, exploring new avenues, and continuing to grow and expand. (But not my waistline, I had to give up my morning walks with Shadow and Heidi and my friends at the dog park last year and I look forward to going back to that again.)

Que sera, sera. Whatever will be, will be. This is meant to be. About 16 years ago (in the midst of infertility anguish I took this as my mantra) I decided I would try to live every day as it was presented to me. Shortly after I made that declaration in my life I found myself having every other declared wish be realized in one way or the other. I told myself if I couldn’t be a Mom, I’d be the best aunt ever, my sister called me to say she was expecting and Steve and I were also asked to be godparents to his sister’s boys. I wanted a puppy to spoil and practice my parenting skills on, Steve’s co-worker had a litter and Sophie became my surrogate child (I was pregnant for Sarah within a month of bringing Sophie home.) When I was in my darkest hour of wanting to be a Mom, I went for a walk, I made a choice outside a drugstore, go in and give up and buy a pack of cigarettes and a bottle of booze or buy a pregnancy test. I bought the test against all hope and all logic. I went home and took the test. It was positive. Best decision of my life. Four months ago I declared that if I could just clear enough in sales to pay the remainder of my obligations for rent, utilities and other over-head costs, I’d be able to close the store happy. I am able to comfortably say that wish has been granted. For the first time since the initial seed money ran out (much sooner than expected!) I have money in the bank to pay all my bills.

I’ve always been very open and honest about who and what I am and what is going on in my life. I’ve never intended to be an inspirational person or anything like that. But I do want to say, if you have a dream or a wish (please let this not sound too Oprah-ish!) just put it out there. Follow it. It may not lead where you thought it would. Be open to where it does lead, you may be surprised, often times the greatest dreams are fulfilled in outlandish ways.

Whenever I get like this the first thing to go is regular blog posting it seems. Maybe if I just focused on putting a few coherent thoughts together on a regular basis the rest would fall into place? Wishful thinking I’m afraid.

One reason for my discombobulation is because so much is up in the air in regards to the store. I thought I had made a decision a few months ago to close and go back to plan A and work from home on building up an online business. I even told my landlady that I would not be renewing my lease and started moving toward that end. This also meant that I came to terms with this decision and wrapped my head around it and accepted it. Once that was done I started to look forward to the change and started mentally shifting gears.

You know what happened next? Things started to pick up at the store. I’ve done more business at the store in the past four weeks than I did in the entire 4th quarter of 2008. People are interested in and signing up for classes. New customers are coming in because someone told them about me or they had driven buy countless time and finally decided to stop. The old adage that it takes at least a year for people to just know you are there is very true. I just wish it hadn’t had to be this year!

This leaves me wondering if I’m jumping ship too soon. Or am I making the right decision and I just need to find a way to make myself and my products available locally somewhere else on a shorter term basis? (i.e. the flea market, open houses at my home, etc.) Could I if I really tried find a business partner (to take over teaching?) or a small business loan to help take up the slack? Am I giving up before I give it my 100% effort?

One thing I have learned is that indecision and second guessing is an awful way to do business. So this has left me feeling confused and out of sorts. I’m trying to follow my gut and my gut tells me that now is not the time for me to continue to risk it in this business climate. Because I am so uncertain and I don’t have a solid plan to move forward with the brick and mortar store I’m going to continue to move toward closing up shop.

Well, golly gee! I didn’t intend this post to be yet another page-long wank about the store and its future! The row of little pictures above illustrate some of the other little things that have been going on. I have other stuff but I’m so unfocused I can’t even manage to take pictures! (Get it, unfocused!)

From L to R:
#1 My new phone. I’ve been wanting to drop my old service with Sprint and move my account to T-mobile with the girls but my contract didn’t expire until May. Monday I was at the mall with the girls and I stopped to look at the T-mobile kiosk while Emma shopped in Claires. (I’ll do almost anything to avoid going into that store!) I was then very professionally sold a new phone! Turns out Sprint was forced to offer customers the option to leave without an early termination fee and the time period to take advantage of it was coming to an end this month. I had been wanting either a Blackberry or G1 so I could access the internet when away from home or the store. I ended up with the G1. Very similar to the iPhone but it has a slide out full keyboard. I have an iTouch and was familiar with the interface and I prefer the real keyboard. I’m still learning all the nifty new things this baby can do but so far I give it high marks.

#2 New fabric! Lila Tueller’s Soiree came in last week. I only have six prints from this one because I wasn’t sure judging from the paper samples I had to choose from if I was going to like it. I may have to order more! It is so bright and pretty and just screams SUMMER! It really brightened up the store when I put it out.

I also have Wonderland from MoMo coming soon. I ordered a large selection of this one because I think it is just incredible. I love the whimsy and fun use of colors and pattern.

#3 Sale fabric! Because I have ordered some new collections and I’m planning on moving everything to my house in a few month, I need to trim the selections down. I’ve put a lot of great fabric on clearance sale. Holiday and seasonal prints are as low as $4.99/yard. Popular designers like Jennifer Paganelli, Joel Dewberry, Tina Givens, and April Cornell are marked down to $6.99/yard.

#4 Last month my neighbors had a bad case of Abominable Icicles. I sat here and watched them throw tennis balls and anything else at hand toward the roof trying to knock them down. Finally one day a chunk fell and broke the awning roof off from over their backdoor. They then decided to play a little “ice hockey” and got rid of them for good! I was happy that I didn’t have to witness an attempt at the Darwin Awards first hand that day.

#5 Clowns are scary. This little fellow was in a bag of plastic clown/doll heads my mother gave me when I was home over the holidays. I still haven’t come up with anything to do with them other than frighten small children and taunt the cats. Maybe I’ll make a hydra version of Dollipede.

Now I remember why I don’t blog more often. This post has taken me almost all day to get done and it doesn’t have great pictures or anything. Time for me to take more ginko biloba and caffeine!

I’m closing the brick & mortar store in April and moving everything online. I’m in the process of uploading everything to a stand alone store that will be linked to this blog and this domain name. I’ve been pretty successful on etsy this past six months as a supply seller so I will probably keep that going for the time being.

I also have a second etsy shop where I used to try to sell my photography. But that never took off and it was too time consuming to promote and keep up to date for very little pay off. I am thinking of turning that shop into a shop for my handmade items. I’ve tried in the past to sell my handbags and a few other things at etsy and had moderate success.

I have a lot of fabric that isn’t really popular and needs to move one way or the other and I was thinking of using it to make stuff to sell. I thought if I focused on one or two things I could streamline production and promote easier. I just need to decide what those things will be. I’ve found that the etsy handbag market is really saturated and competitive so I think I’m not going to go back into that arena again.

I am debating between: aprons, pajama/lounge pants and skirts. What do you all think? The other possibility would be to market to knitters and make sock bags, accessory zip bags, and larger totes.

I hope all of you are staying warm and safe today. I’m here at the store doing computer work but will probably close up soon and go home. Most people seem to be fairly sane and staying in today.

I knew it was bad when Heidi my snow and cold loving dog wouldn’t even stay outside this morning longer than necessary to get her business done!
 
This was taken on my drive to work yesterday morning at about 9:30a.m. It was much worse two hours earlier when I had to take the girls to school because they both missed their buses.

I get the feeling that this is going to be one of those winters that my children will reference when they tell their kids someday that winters were much snowier/colder when they were kids!

FABRIC SALE!
Select Clearance Fabrics $3.99 – $6.99/yd (reg. $8.99-$14.99/yd.)
Holiday Cottons SALE $4.99/yd (reg. $8.99/yd.)
Home Dec 54″ wide (Amy Butler and Holiday) $11.99/yd (reg. $14.99/yd.)
All other regular price fabric 20% off Jan. 2nd & 3rd ONLY!

Other Sewing and Fabric Items
Sublime Stitching Kits SALE $19.99 (reg. $29.99)
Sublime Stitching Pattern Packs SALE $2.50 (reg. $3.50)
20% OFF select patterns (excluding Amy Butler, Heather Bailey, and Lila Tueller)
30% OFF Misc. notions (Learn to Sew kits, scissors, emb. hoops, etc.)

Other Crafts Sale
30% OFF all ArtGirlz
20% OFF all books
40% OFF all Paper Crafting (chipboard, glitter, ink, paint, rubber stamps, UTEE, etc.)
20% OFF all resin crafting
Buy one, Get one FREE on all magazines!

 
Last week my shipment of wool felt packs arrived. The fat quarter bundle (7-22″x18″ cuts) is $41.99 and the Charm Pack (36-5×5″ squares) is $21.99.

I recently received some great items for gift giving.
These T-shirts are really cute! I have the “Stitch Happens” Tees in pink and white. The light blue Tee reads, “Queen of Unfinished Projects”. Rhinestones spell out, “Creative Genius” on black and purple Tees and sweatshirts.

These multi-pocketed totes from Mackinac Moon ($19.99) are great for any craft from sewing or scrapbooking to knitting and embroidery. There is a pocket for every tool, book, and supply with room to spare for your cell phone and wallet. The sections in the main compartment are roomy enough for small to medium projects and aren’t so deep that things get lost in the vast depths like some bags. They come in two color combinations; pink and chocolate or light and dark blue.

Stop in soon to fill out a Gift List Postcard. You list all the things in the store that you would like your personal Santa to know about, address it to your Santa, and I’ll mail it off to him (or her!) in time for them to fulfill your holiday crafting wishes. I also have gift certificates in any amount available.